What is NLP and Why Should I Care?

October 2012 Submission:

 Neuro Linguistic Programming, or NLP, is the ability to put your message into a client’s internal language in a way that assists the client in making changes in their behavior, or programming.  Insiders define it as “the way to quickly reproduce excellence”.  NLP was developed by John Grinder and Richard Bandler in the seventies.  Since then it has become the niche of captains of industry, presidents and prime ministers; people who need to communicate deeply and quickly and who are assessed on their ability to produce results.

How’s It All Work?

It turns out that our conscious mind is the goal-setter, and that our unconscious mind is the goal-getter.  Our conscious mind handles language, sequential thinking, and the present moment.  The unconscious mind handles our emotions, our learning, our strategies and behavior. The unconscious communicates with symbols, as anyone who has ever had a strange dream can attest to. It also takes all of our learning from the past and applies it to future endeavors.  This is why success, so easily leads to success.  It also explains why it is often so hard to achieve success in brand new areas of our lives.  We can set all the conscious goals that we want, but if a bigger poverty or failure program is already running in our unconscious mind then we encounter resistance, and often, failure.  NLP allow us to to clear out those programs and change the encoding of our new goals so that they are ‘louder’ and more present to our own unconscious minds. We are also able to shift the steps of unconscious strategies so that we can facilitate when a client is ‘stuck’.  When that happens, resources are continually directed at your goals at both the conscious and unconscious levels, which leads to success. 

NLP Coaching Wins Gold!

NLP Coaching is the newest synergy of our two fields.  It is defined as results based coaching and is highly lucrative. Master Coaches usually guarantee their results in writing, both for life and executive coaching.

Let’s take a look at what stays the same:

The four core competencies as defined by the ICF stay the same as do open-ended question

s and client based decision making.  Tasking is still used to get ‘skin in the game’ on the front end of the coaching process and to install new skill sets during the coaching process.

What changes when you add in NLP Coaching?

The ability to coach both for the conscious mind and at the level of the unconscious mind, and to quickly change the programs that guide behavior.  Additionally coaches are able to develop tremendous behavioral flexibility in how they approach a client and how they enter and use the client’s model of their world. Rapport is developed in less than six seconds, and the concept of resistant clients truly disappears. Each of the ICF competencies is followed and callibrated on throughout the process.

What Does It Feel Like?

NLP Coaching is just like any other type of coaching until we get to the unconscious techniques.  Then the client experiences either a fast technique like sub-modalities, (where we can shift the encoding so that the client now feels and thinks about the project at work the way they feel about their favorite activity), or relaxation (as in light trance).

Trance is a natural state and most of us are in it all day long. Just ask yourself if the car ever drove home on ‘auto-pilot’, which is defined as a medium trance state. Or if you looked down after being in the garden and saw that you had cut your hand with no memory of it? That too is a medium trance state. Trance allows our bodies to go into our parasympathetic nervous systems, which is where we need to be to regenerate and heal. It is like Disneyland for our bodies!  Since all hypnosis is legally defined as self-hypnosis, and NLP only uses light trance work, the client is always in control.

In NLP Coaching the techniques are part of the coaching process. Client’s are educated in their choices and often request specific techniques as part of their coaching/tasking process.

Who’s Doing It?

While many places are offering courses in each of the modalities, there is a professional board that has quantified the process: the ABNLP Coaching Division.  http://www.abh-abnlp.com.  All of their trainers are both NLP Trainers and have gone through an in-depth training to hold to and sunergize with the ICF core competencies.  Whatever direction you choose to explore in make sure that your trainers have a professional board backing them, and that those trainings result in extra designations for you!

Thank you for taking your time to read this article.  We hope you found it informative and prompting to begin your TRANSFORMATIVE journey.  Please choose one or more of our offers below, as our gift to you.

Specialization IS ‘Profitization’

Specialization IS ‘Profitization’:

“I want to help everyone.”  “Everyone needs me.”  “I can help everyone equally.”

Not true. Not fair to your client. And poverty inducing for you.  This may sound   harsh, but it It makes sense that no one is good at everything. A laser beam has more power because of its focus.  The more narrow your focus is, the greater your impact can be.  This also applies to coaching, in the form of niche coaching.

I love coaches.  I love their spirit, their compassionate hearts, their desire to serve.  It frustrates me that most coaches don’t have the affluence to have the compassionate influence that they seek.  So how do we get YOU the coach into more affluence?  We need to integrate some business basics into our coaching paradigm.  Traditionally coaches are great at wanting to assist people, and often don’t realize that as coaches we all, need additional business skills.

Even if we have worked in businesses before, niche coaching introduces a new concept; you ARE the product. In niche coaching your journey, your experience, your wisdom are actually the products, and your services are the representation of those products.  Since they can’t take you home, they will take your service home instead. Specialization via niche coaching allows us to have a greater degree of influence. More affluence means that you have the ability to consistently create a bigger impact.  Creating a bigger impact means that your clients get their results sooner, and you grow your expert person int he process.

How do we create a bigger impact? It’s simple. Specialize. Get so focused on your ideal client that you could spot them in a crowded room.

Everything Means Nothing:

Business Truth: confused minds can’t sell and confused minds won’t buy.  The axiom when we work within the Expert Model™, is that niche coaching is actually more authentic, creates more awareness for the client, and is more serviceable both for the coach and for our clients.  It’s often simpler, and more fun too.  You have taken an authentic journey to get from where you were, to where you are now.  Your life counts.  Your journey created some real life wisdom.  Wisdom is authentic and permeates our energy field, allowing for deeper connections, and real insights.

Most of us dismiss our own journeys as having little value.  As a thought leader in the human potential movement, this confuses me.  even universities give credit for life experience. When we train coaches within the Expert Model™ I have consistently found that a byproduct of exploring our the depth of our own journeys, and authentic truths, is a greater sense of self-love, confidence and a willingness to authentically share with others.  The coach develops an appreciation for our own often hard-won wisdom.

Target Population:

Niche coaching also allows us to easily find our target populations, or t-pop, because your ideal client will be an earlier version of YOU. They will reflect the you that you were, before you accumulated all of these tools and all of this wisdom.  Your ideal client will be within a ten year age range, at a specific socio-economic status, usually be a specific gender, and have very similar “pain points”, or glass ceilings, in their lives.

Understanding pain points is important because marketing for niche coaching vs traditional coaches is very different.  In niche coaching your website, your business card, and your program names will all speak to solving the pain points of your ideal client.  I’ll give you an example from my target population:

Are you leading your community, personally or professionally, and tired all the time?

Is work-life balance a myth?

Are frustrated with empowering everyone else, but you?

Do you secretly want to quit, or wonder if it’s all worth it?

Do you want to empower others or change the world, but it’s overwhelming?

… Then come explore Goddess Coaching, and Unleash Your Inner Goddess™

Nailing the Pain Points:

The above statements will speak to a very specific woman.  The pain points you use in your marketing should allow people to self-sort themselves into or out of your niche coaching.  I love to include a short webinar (under 10 minutes) or a free pdf “Five Things to Empower Your Inner Goddess”, to further allow this self-selection to happen.  Niche coaching is also more fun in my opinion, because you are not selling to clients, you are sorting ideal clients.  Coaches hate selling and this allows or a different perspective when you are assessing new clients.  There are only so many viable hours in a week, and part of making a bigger impact is working with the clients that truly resonate with you.

One of the biggest questions I am asked is how to go about nailing these pain points so that you can be precise in your marketing?  Interview clients.  I like to give my new coaches the task of going to a Tim Horton’s with two fliers and asking random people which flyer they prefer.  This gives you an amazing opportunity to dialogue with clients without any stigma of selling.

If they are target clients, invite them to an introductory evening, complimentary of course, and worth _____ dollars (Never use the word free because it translates to worthless in our linguistics!)  where you can chat about the solutions to some of these pain points.  The point of the evening is to generate curiosity, excitement, and inspire them to take action for themselves…with you and your coaching programs providing their solutions, of course. Niche coaching allows this to happen authentically.

Additional Training:

Niche coaching also gives us a filter for which business skills we need to add to our tool belt.

I am often asked if additional training is required for niche coaching and the answer is, that it truly depends on your specialization, and having said that, the answer is often, yes.  If you have a specialty like PTSD, then yes, you would require specialized training, like a Mastery course in Neuro Linguistic Programming (NLP), that included Time Line Therapy® and Hypnosis.  While it is possible to get around needing additional skills by affiliating with others in inter-dependence who have specialty skills, it is good advice to suggest that the coach obtains these skills themselves.  This allows the coach more control over their business development, and over the creation of specialty coaching packages that are designed to meet the unique needs of their target population.

Niche coaching may require a little more imagination in the beginning, but it is a very lucrative approach to increasing your impact, exponentially.  I always recommend that you speak to a niche coach who is already highly successful in your area of specialization and get some mentorship tips. After-all inter-dependence is always the fastest way to break the glass ceiling.

Niche coaching also lends itself to packages; short, mid-term, and long term work, as well as individual and group work.  Niche coaching will allow the coach to explore the greatest range of options, with the biggest output options available in coaching today.

Thank you for taking your time to read this article.  We hope you found it informative and prompting to begin your TRANSFORMATIVE journey.  Please choose one or more of our offers below, as our gift to you.